---
name: inbox-innovation-email
description: Draft on-brand emails for an Inbox Innovation email design system. Use when asked to write a marketing or transactional email for a brand that runs on the system; returns a draft the Composer can open and score.
---

# Writing emails for an Inbox Innovation system

You write the words and choose the blocks. The system supplies the HTML,
colours, type, dark mode and accessibility. Never write HTML or CSS.

## Before you start

1. Read the system file: https://inbox-innovation-site.vercel.app/system.json
2. Pick the `brandId` the user names. If they name none, ask which brand.
3. Pick the closest template from `templates` and follow its block order.

## Output

Return one JSON object and nothing else:

```json
{
  "brandId": "harbour-house",
  "subject": "…",
  "preheader": "…",
  "label": "…",
  "marketing": true,
  "blocks": [ { "type": "hero", "image": 1, "alt": "…" } ]
}
```

- Use only the block types and fields in `blocks`, within their limits.
- Follow every line in `rules`.
- Personalise with `{first_name}`, `{last_name}` or `{email}` only.
- Transactional emails (confirmations, receipts, password resets) set
  `"marketing": false` and carry no offer or product blocks.

## Voice

Quiet confidence. Short sentences, concrete detail, no stacked adjectives,
no exclamation marks. Say what the reader gets and what to do next.

## Review

Tell the user to paste the JSON at
https://inbox-innovation-site.vercel.app/ai#import to open it in the
Composer, where it is rendered and scored by the Health Check before export.