High-volume retail campaigns
Seasonal and product campaigns for the UK and US programmes.
- Client
- Uniqlo
- Sector
- Fashion retail
- Years
- 2012 to 2015
- Campaign
- Retail
01challenge
The challenge
A dense, product-heavy programme with frequent sends and strict brand rules.
02solution
The approach
Grid-based layouts with product, price and CTA modules that could be reflowed for each campaign.
03results
What changed
2markets, UK and US, from one grid system
- Seasonal campaigns delivered across two markets
Explore more
All work
Fashion retail · 2012–2015Campaign email for a brand built on wit
2ranges, womenswear and menswear, every season
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Luxury hospitality · 2018 onOne email system for seven hotels and residences
+73%more campaigns sent in 2024, from the same library
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Luxury retail · 2015 onDesign-system thinking brought to CRM at a global luxury house
2brand identities carried by one template system
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