Pricing
Fixed prices. Fixed scope. No day rates.
Every engagement is quoted on scope before it starts. Prices below are starting points for a typical group; yours is confirmed after a free scoping call. All prices exclude VAT.
The core path
Step 1
Email audit
£1,500
Starting price · Two weeks
A scored, prioritised review of every live template you send, with the proposal for what a system would look like.
What’s included in Email auditStep 2
Email design system
£12,000
Starting price · Six to ten weeks
Brand tokens, a hand-coded component library and journey templates, delivered into your ESP and documented.
What’s included in Email design systemStep 3
System care
£1,200 a month
Starting price · Rolling, 12-month terms
A day or two each month as your email specialist: QA before sends, reviews of agency work and new components as you grow.
What’s included in System care
The audit fee is credited against a system build that starts within 60 days. The Composer is included with System care during the private preview.
Specialist services
| Service | What it is | From | Time |
|---|---|---|---|
| Transactional journey redesign | Booking, order, dispatch and account emails rebuilt as one designed journey, not a pile of templates. | £6,000 | Four to six weeks |
| Platform migration and template rebuild | Moving ESP? Rebuild your templates once, properly, instead of copying old problems onto a new platform. | £8,000 | Six to eight weeks |
| Accessibility and dark-mode remediation | Bring an existing programme up to WCAG 2.2 AA and make it hold together in dark mode, without a full rebuild. | £3,500 | Two to four weeks |
| Build partner for agencies | Email build and QA for creative and CRM agencies, white-label or named, priced per template set. | £2,500 per template set | Two to three weeks per set |
| Email QA on demand | Send us a campaign before it goes; get rendering, accessibility and link checks back the next working day. | £250 per email | Next working day |
| AI-ready email system | Your email design system made readable by Claude and other AI tools, so they draft on-brand emails that pass your checks before anyone sends them. | £5,000 | Three to five weeks |
| Automated email programme | AI that plans, writes, builds, checks and sends your routine and triggered email inside your design system, with rules your team sets and approvals where they matter. | £9,500, then from £1,500 a month | Six to eight weeks to level two |
Free, no sign-up
Compared with an agency
- A fixed price, not a retainer
- Published before the first call
- The person you brief writes the code
- Your own editor, not a third-party one
- Specialist or agency: the full comparison
Not sure where to start?
Thirty minutes, no charge, and a clear recommendation at the end: an audit, a specialist fix, a system, or nothing at all.
// free, private, 30 seconds
How does your email really score?
Paste any email’s HTML. Get a scored report on rendering, dark mode, accessibility and deliverability. It runs in your browser; nothing is uploaded.
42A meaningful share of the audience is seeing something nobody designed.
- Rendering40
- Dark mode25
- Accessibility30
- Deliverability38
- Structure83
7 to fix · 8 to improve