Luxury and premium retail
Email that carries a house’s craft from campaign to dispatch note.
Luxury retail email is judged against the brand’s stores, packaging and website. The campaign gets the attention; the order, dispatch and returns emails get read. A system holds both to the same standard across markets and languages.
What makes it hard
Several markets, one brand
Languages, currencies and legal footers vary by market. The design cannot.
Imagery-led design, image-blocked inboxes
Campaigns built as images vanish with images off and score badly with spam filters. Live text carries the brand when pictures do not.
The post-purchase gap
Order and dispatch emails often predate the current identity, so the most-read messages look the least considered.
Agencies and in-house teams side by side
Campaigns come from several sources. Without a shared library, each looks a little different.
Journeys we build
All from one component library, in your brand, for your platform.
- Welcome and account
- Order, dispatch and delivery
- Returns and alterations
- Clienteling and appointments
- Collection launches and private sales
- Win-back and aftercare
Proof
Fashion and luxury retail
Fourteen years of email for fashion and luxury retail brands, from seasonal campaigns to post-purchase journeys.
Where to start
Email audit
A scored, prioritised review of every live template you send, with the proposal for what a system would look like.
From £1,500 · Two weeks
Transactional journey redesign
Booking, order, dispatch and account emails rebuilt as one designed journey, not a pile of templates.
From £6,000 · Four to six weeks
Accessibility and dark-mode remediation
Bring an existing programme up to WCAG 2.2 AA and make it hold together in dark mode, without a full rebuild.
From £3,500 · Two to four weeks