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Inbox Innovation

Specialist service

Transactional journey redesign

Booking, order, dispatch and account emails rebuilt as one designed journey, not a pile of templates.

Price
From £6,000
Time
Four to six weeks
Discuss transactional journey redesign

The problem

Transactional emails are the most-opened messages a brand sends and often the least designed. Customers see three versions of the brand between booking and arrival, with key information buried or set as images.

This service rebuilds the journey from first confirmation to post-stay or post-purchase, with a consistent information hierarchy and the same components as your campaigns.

Usually right for

  • Hotels: booking, pre-arrival, in-stay and post-stay
  • Retail: order, dispatch, delivery, returns and account
  • Clubs: membership, reservation and event confirmations

What you get

  • A journey map from trigger to final message, with data fields per email
  • Benchmark against three peer brands
  • Redesigned templates with a shared header, details block and footer
  • Build into your platform, including dynamic content for property or market
  • Plain-text versions and accessibility checks for every message

How it runs

  1. 01 · Week 1

    Map

    Every transactional trigger, its data and its current template documented.

  2. 02 · Weeks 2 to 3

    Design

    Information hierarchy and templates designed, reviewed with operations and CRM.

  3. 03 · Weeks 4 to 6

    Build and test

    Built, wired to live data in a test environment and signed off.

What changes

  • One brand from booking to arrival
  • Fewer customer-service calls about missing or unclear information
  • Transactional emails that hold up in dark mode and Outlook

Questions

Do you work with our developers on the triggers?

Yes. We supply templates and field mappings; your team or platform partner keeps ownership of the triggers.

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