A campaign programme for a direct-to-consumer launch
Product, promotion, gifting and referral emails for a men's skincare brand, from a single branded kit.
- Client
- Disco
- Sector
- Skincare, direct to consumer
- Years
- 2019 to 2020
- Campaign
- Lifecycle
- DTC
01challenge
The challenge
A new brand needing a full lifecycle programme quickly: product education, seasonal promotions, gifting and referrals.
02solution
The approach
Designed and built a kit of hero, ingredient, product-pair and referral blocks in the brand's palette, then assembled the programme from it.
03results
What changed
1 kitfrom launch to Black Friday, gifting and referral
- Launch, Black Friday, gifting and referral emails shipped from one kit
- Brand colour and type held consistent across every send
Explore more
All work
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2markets, UK and US, from one grid system
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Fashion retail · 2012–2015Campaign email for a brand built on wit
2ranges, womenswear and menswear, every season
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Want email like Disco’s?
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