Editorial, auction and follow emails as one template family
Six content types, from artist editorial to closing auctions, built as a single system the marketing team could fill without a developer.
- Client
- Artsy
- Sector
- Art marketplace
- Years
- 2020
- Template system
- Editorial
- Marketplace
01challenge
Every format had drifted into its own build
A high-volume programme with many formats: editorial features, artist spotlights, auction alerts and personalised lots. Each format had drifted into its own build.
02solution
One family of components for every format
Audited the live programme, then rebuilt every format from one set of components: image-grid, artwork card, editorial block, quote and CTA. Delivered as templates with placeholder regions and documentation.
03results
Six formats, one system, no developer needed
6email formats rebuilt from one component set
- Six formats rebuilt from one component set
- Consistent artwork card and footer across every send
- Templates handed over with placeholder regions and usage notes
Explore more
All work
Fashion retail · 2019–2021Campaign emails with a voice, built fast
Weeklycampaigns shipped from one small block kit
View case study
Skincare, direct to consumer · 2019–2020A campaign programme for a direct-to-consumer launch
1 kitfrom launch to Black Friday, gifting and referral
View case study
Media · 2019–2021A weekly newsletter system for a news app
3newsletter formats editors fill each week
View case study
Want email like Artsy’s?
A thirty-minute call, with two or three of your live emails on screen. No slides, no charge.