Campaign emails with a voice, built fast
Weekly campaign and sustainability emails for a fashion brand whose tone of voice is the product.
- Client
- Reformation
- Sector
- Fashion retail
- Years
- 2019 to 2021
- Campaign
- Fashion
01challenge
The challenge
A high cadence of campaign sends where copy and image led, and every email needed to feel hand-made while shipping on schedule.
02solution
The approach
A light modular kit of image, caption, product-grid and stat blocks, flexible enough to keep the brand's loose, editorial feel and tight enough to build quickly and render reliably.
03results
What changed
Weeklycampaigns shipped from one small block kit
- Weekly campaigns delivered from a small block set
- Sustainability stats blocks reused across the programme
- Consistent rendering across Gmail, Apple Mail and Outlook
Explore more
All work
Skincare, direct to consumer · 2019–2020A campaign programme for a direct-to-consumer launch
1 kitfrom launch to Black Friday, gifting and referral
View case study
Media · 2019–2021A weekly newsletter system for a news app
3newsletter formats editors fill each week
View case study
Fashion retail · 2012–2015High-volume retail campaigns
2markets, UK and US, from one grid system
View case study
Want email like Reformation’s?
A thirty-minute call, with two or three of your live emails on screen. No slides, no charge.